Kids in Business
THE BUILDERS COURSE

Everything your child needs to go from idea to launch.

The Builders Course is a self-paced digital entrepreneurship program for kids aged 9 to 16. Five modules, 15 units, built around real business skills, not theory.

Each unit opens with a short video from Matt, your child's mentor, then follows Jasmin, Adam, and Jordan through real business decisions in an interactive story. Your child watches, reflects, and builds. Drag and drop activities, quizzes, budget calculators, and AI-powered generators at every step. And Spark, their AI thinking coach, is there throughout. Asking questions. Pushing thinking. Making sure nothing just washes over them.

$170 AUD$99 AUD

Launching July 2026. Early access price $99 per child. Full price $170 per child from launch.

Per child. Each child needs their own account.

01
MODULE 1

Money Fundamentals

Kids start by understanding what money actually is, where it comes from, and how it works in the real world. They explore currencies, digital wallets, needs vs wants, budgeting, and how adults earn income.

UNIT 1

What is Money?

From bartering to digital wallets, kids trace the history and forms of money and learn how banks work.

UNIT 2

Needs and Wants

Kids learn to distinguish between essentials and desires, and build their first budget using a live calculator.

UNIT 3

How Do Adults Make Money?

Kids explore professions and the difference between working for someone and owning a business.

CAPSTONE

Market Sales Record activated. Kid sets up their stall name and what they plan to sell.

02
MODULE 2

The Entrepreneurship Journey

Kids shift from employee mindset to entrepreneur mindset. They discover what it means to be a kidpreneur, find a business idea they're genuinely excited about, and define whether they're selling a product, a service, or both.

UNIT 1

Entrepreneurship vs Employment

The difference between a job and a business, the advantages of starting young, and why resilience is a superpower.

UNIT 2

Products vs Services

Real-world classification activities and Australian business examples help kids define what their business actually sells.

UNIT 3

Business Ideas

Kids use self-reflection and an AI-powered business idea validator to find and test their idea.

CAPSTONE

Business idea defined and categorised.

03
MODULE 3

Building Your Brand

Kids build a complete brand identity from scratch: target audience, unique value proposition, brand story, business name, and logo, using interactive tools and AI-powered generators built into the course.

UNIT 1

Brand Identity

Kids develop their UVP, brand story, and positioning using the Itch-Free Scoops story as a guide.

UNIT 2

Business Naming

Naming frameworks, memorability principles, and an AI business name generator produce real name options.

UNIT 3

Logo Design

Kids design their own logo on a digital canvas and generate a professional logo brief via AI.

CAPSTONE

Complete brand profile saved. Ready to use online, or to auto-fill an optional KidsMart stall registration if your child chooses to sell at a real market.

04
MODULE 4

Igniting the Spark

Kids learn how to take their idea to market: how to create or source a product, deliver outstanding customer service, and build a real marketing strategy using the 4Ps and integrated marketing communications.

UNIT 1

Creating and Sourcing Your Product

7 principles of product creation plus sourcing methods including wholesale, dropshipping, and manufacturing.

UNIT 2

Customer Service

8 customer service principles and an AI-powered customer service guidebook generator.

UNIT 3

Marketing Your Business

The marketing mix, integrated marketing communications, and an AI marketing strategy generator.

CAPSTONE

Marketing strategy complete. Full business profile ready.

05
MODULE 5

AI for Kidpreneurs

Being built now. Included in your purchase

Discover how artificial intelligence works and how to use it as a powerful business tool. But this module goes further than most. Kids learn two critical skills that will serve them for life: how to write effective prompts that get real results from AI, and how to think critically about AI output — questioning it, verifying it, and never accepting it blindly. In a world where AI is everywhere, these skills are not optional.

We promise two things in this module: your child will know how to use AI as a tool, and they will know how to question it. Both matter equally.

UNIT 1

What is AI and How Does It Work?

Demystifying AI in plain language kids understand.

UNIT 2

Using AI as a Business Tool

Prompting, researching, generating, and refining with AI.

UNIT 3

Build with AI

Kids use AI tools to accelerate their own business.

CAPSTONE

AI fluency built in. Kids leave with a real working understanding of how to use AI in their business.

Complete the course. Get market ready.

When your child completes the Kids in Business course, their brand profile is automatically saved. If a KidsMart market is confirmed in your area, they will be invited to register their stall directly from their dashboard. No separate signup. No starting from scratch. Everything they built in the course carries over.

Find a market near me
$170 AUD$99 AUD

Launching July 2026. Early access price $99 per child. Full price $170 per child from launch.

Per child. Each child needs their own account.

What makes this different?

Story-based learning

Every unit follows Jasmin and Adam through a real business adventure. Kids read, not watch. Deliberate. Reading builds comprehension and focus.

Built-in AI tools

Brand generators, business validators, name generators, and marketing strategy builders are inside the course. Kids use real AI, not toy versions.

Tangible outputs

Every module ends with something real. A business name. A logo. A brand profile. A marketing strategy. Not just a certificate.

KidsMart optional

If your child wants to sell at a real market, their course brand profile can auto-fill a KidsMart stall registration. KidsMart is opt-in. Many students launch online businesses, digital products, or services that never need a physical market stall.